Important Information

 At the beginning of August, I got a text message from the school district telling me to check my email for an important message about transportation.

I duly checked my email, and found a message about transportation.  It was a message that I didn't necessarily think was important, but the school district probably thinks every message they send is important.  The important message about transportation from the email was that they would be sending a letter through the US postal service about my student's transportation.

Yup.  That's what it said.  And they did.  They sent a letter via USPS telling me about my student's specific transportation arrangements.  Which is, definitely, for sure, important information.

Now, I am a big benefit-of-the-doubt-er, so I can see why the school district might feel the need to warn me via text message that they'd be sending an email, which in turn warned me that they'd be sending a letter.  I mean, they probably wanted to get the message out through as many channels as possible, so parents wouldn't miss it.  And it worked, in my case.  I was totally on the lookout for that important transportation information for the next couple of weeks, and I did not miss it.  

The school district also probably wanted to avoid having to field 38 bajillion phone calls from parents asking about bus information, although I bet they still got many, many phone calls in the intervening weeks, because no matter how many ways one communicates, and no matter how many times one communicates, there are always those who don't get the message, for whatever reason.

But it just struck me as comical that the school district felt the need to do that.  Why not include the information in each of the communications?  Why build our anticipation so?  I wonder how many more times this school year this same sequence of events will occur regarding important information.