I didn't expect to like it, and in fact, it took a while for me to decide I did. But once I passed that threshold, I was hooked. Apple pie became my favorite gum flavor, and I was rarely without it.
And then one day, without warning, I couldn't find it anymore. I kept looking, day after day, week after week, while my supply was steadily dwindling down to nothing.
Eventually, I had to face the truth: Wrigley's had discontinued my favorite flavor. The search was on to find my new favorite.
And then do you know what happened?
They discontinued it.
This time, I was savvy. I found a new favorite, but was careful to not express the true nature of my relationship to the gum. In fact, I went out of my way, on several occasions, to tell various people (and therefore Wrigley's, who I'm sure has me bugged) that it was just OK, and definitely not my favorite. I reasoned that, if Wrigley's didn't know it was my favorite, they wouldn't discontinue it.
It hasn't been discontinued yet, because I can still find it on Extra's flavor page, but the last several times I've attempted to buy my new favorite, I haven't been able to find it on the shelves.
I think they might be able to read my mind.